ALL VIDEOS EDITED BY DANIEL SKOLDBERG

Blue Ribbon was founded by Eric and Bruce Bromberg in 1992. Blue Ribbon Brassiere & Blue Ribbon Sushi have been New York staples for decades. Just this year, they opened up a brand new location in the heart of the city at Penn 1 plaza, Blue Ribbon Sushi & Steak.

Rowdy Rooster was opened up by Unapologetic Foods. They have highly praised restaurants all over NYC including one of the hardest to book restaurants located in the west village, ‘Sema’. Rowdy Rooster is a more casual outfit, serving up delicious Indian fried chicken.

Moleskin opens up a brand new location right in the heart of city at Moynihan Train Hall. Artists and vendors celebrated the opening of the store including a special appearance from Martha Stewart.

Burger Joint has been serving some of the best fast causal burger in NYC for 20 years. Tourists flock to this restaurant day after day to experience what is both a cheap, delicious and high-quality burger. A perfect example of what makes burgers in America so special.

Serving authentic Italian sandwiches in NYC since 1986, Alidoro truly is a hidden gem. They have locations all over the city, but here we visit the original location in the beautiful neighborhood of Soho.

Named the ‘Worlds Best Bar’ in 2016, the Dead Rabbit is a fine example of Irish culture. Located on the beautiful Water street in financial district. With sawdust on the floor and the best pint of Guinness in the city, this a go-to spot for all who work and live in the area.

Pastrami Queen has been operating in NYC since 1956. The Optimist Consulting team visits them as they are gearing up to open their new location inside the Moynihan Food Hall.

Sauce started in lower manhattan just opened up their location within the Moynihan Food Hall.

You can find Damselfly flowers inside Chelsea Market as well as the Moynihan Train Hall.

Davey’s Ice Cream inside the Moynihan Food Hall.